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Greg Steiner's avatar

That example on maxing out your 401k should be a mandatory lesson in our education system. Thanks to my grandfather teaching me to “save a dime for every dollar I make”, my wife and I retired at 55 just like he did. We also should use behavioral economics and make 401k elections defaulted to the maximum contribution and go straight into VOO. I was shocked when I found out how low the 401k participation rate was at my company when I became responsible for payroll. Many of the people I worked with are still working and will be for a while because they didn’t follow this simple advice. We need to educate people on basic personal finance principles. It’s almost like we don’t want people to budget, save, and invest.

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Roderick O'Dorisio's avatar

A better way to think about the 401k is an insurance policy when your ecom website blows up, and you’re out of money to pay for basic bills and your kids. The odds of hitting 7-9% ROI YoY is greater than 50%, whereas the odds of you running a FCF+ ecom business for 3+ years is ~1%. For most people, trading off 401k contributions for Meta ads is a fool’s errand. But if you’re making $400k+ a year, you can do both - max out the 401k and still buy ads for your ecom biz. Or consider a margin loan against your stocks to fund the ecom biz, and have your cake and eat it too! Just don’t pick the wrong stocks.

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