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BowTied Bum's avatar

This guy is a class act and deserves all of his success.

Dude is following the script, putting in the work, and launching a damn good ecom product and building in public.

I'm a satisfied customer.

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HRT Sensei's avatar

Fantastic post. Am a supplement company founder myself, launched in August 2020 and broke even within 7 days. In a tiny Asian country. Did not do ads until year 2.

We're now the top product on our category in the country.

Some pointers on top of what Broseidon mentioned:

- New brands need credibility. 3rd party credibility. Ads don't give you that

- PR PR PR. Influencers, blogs, thought leaders, media

- Avoid saturated categories. Next to no chance making it with a whey protein brand. Broseidon picked a good one.

- Another +1 to exploring outside USA for manufacturing options (at least initially)

- Get a co-founder who covers your weaknesses. I'm the product/numbers/ops guy but can't do photos/creatives if my life depended on it. Also, bouncing off ideas kills inertia.

- Get into retail as quickly as possible, if product/branding is good it just sells itself with 0 effort

Hope this helps! Happy to answer questions.

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