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Pure_Degen's avatar

Is this the right way to think about it tactically (know this is oversimplifying a bit):

1) identify a product that solves a pain point in skincare/diet etc similar niche area

2) set up Shopify with generated pics of product since haven’t ordered any inventory yet

3) run paid ads on social media to drive traffic to site. A/B test on creative/copy and see what converts better

4) after a few weeks, check conversion rate/add to carts and see if you would be profitable. If yes order inventory, if no try new ads/product

5) repeat until you have a winner

What I get hung up on is why I/my product has a right to win - is this all predicated on who can write the best copy and make the best ads to sell products that are ultimately undifferentiated/low barrier to entry?

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the Cerebral Man's avatar

I found this side of the internet late in life and I would say one of the biggest mistakes I made was focusing on time-for-money businesses to start. I made money, but it was not scalable. Add in that I had to start dodging layoffs in a performance career and I just got squeezed on time.

Now I'm all in on business models that scale, but they seem to take more grind up front. I wish I had started thinking bigger sooner. Food for thought for some of you starting out.

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