Twitter How Much They Are Losing, Incentives and More
Level 5 - Sonic Autist
Welcome Avatar! Many of you know we’re now operating on a platform that is getting de-boosted on Twitter. You’re free to believe that this is a temporary matter since the “dangerous link” warning has been removed. We’re not that foolish.
It is much more likely they do simple things like search/shadow bans on accounts that link to Substack in the future. Doing the outright ban and not allowing people to click like on Substack tweets showed a pretty extreme interest in removing traffic. Also. You can look at the engagement on all of your YouTube content (it doesn’t rate well at all).
In short, if you found this newsletter from Twitter fully expect that number to go down as it isn’t hard to de-boost based on historical links.
Either way. There is no way Musk could justify outright banning it as this will just drive even more traffic to Substack. We’d bet that a *ton* of people ended up coming to Substack this weekend. Time and time again you see the same mistake. If you ban something erroneously you just make it more popular and Elon is no exception to the tule.
On that note, there were other attempts at doing a similar social media company. Truth social wasn’t banned (this is practically a copy paste of Twitter), you have all the other major ones like Instagram and Youtube which are also competitors (with different content styles) and you even had “Bitclout” later renamed “DESO” that tried to bribe users with free tokens to leave Twitter forever. Source on Bitclout being renamed “DESO” after raising some ~$200M (source)
Now What Gives?
We know that truth social isn’t really banned it’s just de-boosted. You have Substack outright banned (which will likely move to de-boosted status). And. You have all the other social media stuff being lightly de-boosted. Add this all up and why is Substack being impacted more? Well that’s why we write here to uncover the ugliness of incentives and business. It ain’t Pretty.