29 Comments

"Perpetual Youth". Forget 40s. I know guys in their early 50s who are clubbing almost every weekend. Divorced. Kids grown up. Lonely. Great guys. But you're spot on. They have more disposable money to spend, and will pay up for events, quality drinks, quality settings, and an air of exclusivity.

Expand full comment

Why would you call them lonely? when the parenting phase of life is over for them?

Expand full comment

Lonely b/c they're divorced and kids are grown. Alone in the home. Work isn't satisfying anymore. Responsibility of marriage and kids is gone. Filling a "purpose" hole with partying.

Expand full comment

It’s a great lesson…don’t work so much that you lose yourself, your friends and all your hobbies.

Oh you’re 50 and have more money than you’ll ever spend…congrats you have no friends or family.

Expand full comment

100%. Majority of high earners measure self worth by wealth. So other things get neglected. We end up with boomers working at 70 & refusing to retire, or retired divorced guys acting like 23 year olds.

Expand full comment

Lonely because one of those guys is my best friend, and he tells me he is lonely lol.

Expand full comment

Agree with basically everything said here. Sad realities we’re facing as a society, much of it on a runaway train that won’t be stopped; rather, it’ll need to crash and burn before it gets better. That said, I do think it’s an overly nihilist take to say “can’t beat ‘em, join ‘em” and help exacerbate the trends. There are legitimate, reasonable ethical/moral conversations to be had about opting out of these, not contributing to them. Of course, this is highly dependent on world-view, value set.

Sure, plenty of money to be made, totally get that. But I’d argue that there’s also a lot of opportunity- albeit with more of a niche/targeted approach - providing products/services that counter this. There’s a growing subset of people that recognize the degeneracy path we’re on, want alternatives, options to pivot away or circumvent. Demand is there for themselves, their families, various communities, and so on.

As everything crashes and burns, (some) people are going to gravitate toward things that provide hope.

Expand full comment

Couldn't agree more. I see plenty of opportunity to target the other side of the coin. Market might be smaller but likely people who will spend on quality services/products that benefit them holistically as well.

Expand full comment

Agreed. Opportunity in the counter trend as well; though possibly harder to execute on. Pros and cons.

Expand full comment
founding
Nov 15, 2023·edited Nov 15, 2023

Yep I agree with this but also get BTB's point.

1. BTB mentioned the mental health crisis as a trend to capitalize on. That's the counter. If you heal lonely people you can make a lot of money while making our world a better place

2. If you make a lot of money selling dog foods... is it really that bad?

3. If you make money selling AI-based girlfriends... well that's bad imho. But other people will do it. I don't think making a few million online doing it will change anything. As BTB said that's reality. And once you're free, what if you use that passive to make this world a better place? Smart and kind-hearted people like you must be free financially. If you're stuck in survival mode you will always be conflicted between making money and doing good. Once you're free you can do whatever you want.

Personally I won't be selling AI girlfriends so I tend to lean more towards your side of the argument but wanted to bring perspective. Life is grey! Good luck anon.... hopefully see you in degen island

Expand full comment

Started positioning myself for the next mental health “epidemic” in video games/esports ~4 years ago when my family/friends started talking with me about how they **FEEL**. Video game/esports industry has grown to the point where people who are not hyper-sane will never make it because they either lack super focus (esports is a meme stock to them) & day trade gaming or they believe that they are the top 1% pro who can become a tournament winner in the 2024 Saudi Arabia esports world championship (multimillionaire overnight or ketamine addiction when you lose the match point). I got certified in crisis behavior management (learning martial arts to deal with lunatics/psychosis/sadism etc.) & funnily enough nobody has ever commented about pronouns in video games: they/them (we know you weren’t selected as a female top Valorant coach because Riot Games & other developers/publishers/teams/organizations practice discrimination ($100,000,000 US Trash Token settlement lmao). The healthiest gamers never needed therapy because they’re already winning in-game & in real life. The trick is to see the trend, break out of golden handcuffs & profit off of the insanity while you can still print a fortune.

Expand full comment
Comment deleted
Expand full comment

Search HealthyGamerGG on YouTube in incognito mode (don't get the wrong videos/channels)

Long degenerative behavior (mental illness, gambling problems, drug addiction etc.) then build a team around your ability:

I have crisis behavior management

I build a team around how to develop the next generation of healthy gamers who are not needing a therapist/life coach/depression medication etc.

Expand full comment
founding

you’re healthygamergg? I saw him more of an influencer than a mental health business

Expand full comment

No. I don't have any association with healthygamergg since I'm not a doctor/clinical psychologist etc. nor would I want to be involved in this biz op (influencers lmao)

Expand full comment

You know things are bad when the positive note is that new high prices stopped going higher lol

On a side note, young people should learn video editing and ideally how to make videos engaging. It is a huge market, a valuable skill and could introduce you to valuable clients

Expand full comment

AI can already edit videos for you. Really well. Can spit out short clips. Not sure if worth learning this skill anymore...

Expand full comment

It can clip long podcasts but haven’t found AI editors produce anything useful beyond that (yet), and I edit a lot of video. There are AI/ML tools that are useful when editing though (rotoscoping, voice isolation, etc).

Expand full comment

I haven't found a worthwhile app, I think we are a bit far away from that for now. All big channels use editors so far

Expand full comment

Then I guess, should learn the Abstract Skills of Video/Image and then how to use AI Tools to apply those ideas.

Expand full comment

" You don’t need to participate in any of the trends, however, you will be in the minority. "

The hardest part.

Expand full comment

what about cosmetic enhancement?

loneliness + raised standards + partying into their sixties: female(and male) intersex competition intensified to the limit: psychological problems arise, treatment what BTB said: psychological coaching, tarot readings etc.

OR

women(and men) go full plastics? already self optimisation with lifting weights and clean eating etc are prevalent in the modern instagram user,

aesthetic medicine and such treatments should go vertical?

comments?

Expand full comment

Why do you think they're trying to create an androgynous culture? What's the benefit for them?

Expand full comment

Easier to control the masses.

Feminized Men = Won't rebel.

Masculine Women = Easier to control with emotions.

Expand full comment
founding

How do you know that's the case ? How not to differentiate this from a conspiracy theory ?

Expand full comment

Then It was what I was thinking all along. RooshV warned about it looong ago.

Expand full comment

I agree with the "perpetual youth" part, but not sure people in this category necessarily want the typical 20's club experience. They certainly want to go out and have fun, but perhaps a service that can meet the status need but also accommodate for this age group particular needs - quality food/drinks, access to other people basically a more refined club experience.

Expand full comment

Security is the issue. Wealthy singles pay premium just to be in a cohesive group of other wealthy people without „the problems“ of cheap youthful outgoings... money/status is a fence. right now hospitality venues going down private parties become high value for a reason. tap into that and you’ll make fortune

Expand full comment

you can go for the masses but the degeneracy makes it less foreseeable in terms of security...

prime female folks understand and are more and more reluctant to participate in parties which are open to the public. sex sells *to men*. now combine...

Expand full comment

Yes like this. Reminds of fancy curated wine/spirit tours.

Expand full comment