22 Comments

Joshua's copy is great for the Phantom board. But as someone who has been following the project for awhile, I gotta note that are serious doubts as to to the project's legitimacy.

The company launched the Kickstarter 2+ years ago with a projected delivery of Dec. 2021, and it has only delivered some sporadic prototype/manufcaturing updates since then. Many, many angry backers in the Kickstarter comments have requested refunds (just click on the "Comments" tab for the project). There was a similar Kickstarter project a few years back called Regium that promised an incredibly smooth electronic chess board that turned out to be using fake video editing to gin up the "smoothness" of the experience.

Again, it sounds like Joshua was just hired to do a job for Phantom (though I'm kinda confused about the timing; in the post he wrote it was "a few months ago" when this project launched two years ago), and he clearly wrote great copy. But as always, DYOR.

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18 months ago is a few months ago, IMO. Opinions differ.

DYOR.

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What? No one would understand "a few months" to mean 18 months.

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Always appreciate you giving a platform to new people.

I did enjoy the content, but the writing style actively puts me off. I was hoping for an informative article. This reads more like a sales letter.

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What did you learn from the post?

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agree....

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Very insightful. Coming from the software world it’s harder to fathom how to visualize something as good as this chess copy, as you have to work an immaterial product. But the tips here apply nonetheless. Just takes a little bit more creativity.

Thank you!

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Excellent, thanks for sharing.

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The most elite “NGMI” article thus far. This alone is worth the sub.

Seriously, stop reading the comments and go re-read it.

🦏

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Thank you Rhino

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I bought Joshua's book as I am squarely in his target market (4 figure business)

Great read, and good chance I pull the trigger as well on Best Way Persuasion

I could feel the copy persuading me as I progressed through the read

I want that for my business...

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Excellent - appreciate you sharing.

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Joshua is one of the best follows on Twitter. Most of us write our own copy and can learn a ton from him

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Thanks, HN

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holy shit. that kickstarter chess copy is fckn GOOD

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Thanks, mate.

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Bull - trying to figure out how your tweet with this article looks so good. When I try and link my substack posts to twitter it never populated like this. I see it’s a different URL. Is this a backend substack fix?

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Hi there 👋

This is how you can recreate that.

Purchase a domain (registrar)

Set it to redirect to your substack.

You can do so directly in the registrar or via a link service (bitly, etc.)

Either way, you get a redirect that looks super slick and clean and reinforces the brand.

A pros fingerprint 😉

IYYK.

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August 21, 2023
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Custom URL.

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Fantastic post. I use multi sensory persuasion in erotica i write (don't ask) but never thought to apply it to sales. imagining the future to get them focused on the product and less on who makes the product

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Thank you for having me on, BowTiedBull!

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