Welcome Avatar! Know that guy who seems to hit the jackpot no matter what? Starts something new, seems like it’ll fail and then gets enormous? The guy who falls backward into the right social groups? The dude who somehow lands the right girl at the right time (by stage of life)?
Yep, that guy can actually be replicated. Some people do it since birth, however, much like all other aspects of life… it can be replicated.
Part 1: General Summary
Putting in the work, result agnostic. That is the simplest way to manufacture luck.
You can also work backward and see the qualities that unlucky people have.
A starting point? The overly intense and uptight person always fails. Now you might know someone like this. They are doing well financially or in one particular sector. That’s the key: one. It only works in a narrow sense and all other categories in life fall off dramatically.
Being ultra uptight and intense about everything leads to failure in multiple categories while becoming wildly successful in just one.
If you understand this, you’ll see it everywhere.
One guy who seems to only make money (always miserable). One guy who seems to be popular no mater where he goes (but is broke). One guy who is always in the top 1% of fitness (but struggles socially).
All of them have the same thing in common. They’ve over indexed into one category and if they don’t figure it out, they are pigeon holed for life.
Working extremely hard does not mean you have to be rigid and stressed. Try to convince the guy stressing over tick-marks on a graph and it’ll fall on deaf ears. He’ll never get it.
Grab a Couple of Examples
Recently, Alexander Zverev has completely reversed his luck. Back in 2020 he was known as a choke artist after blowing a 2-0 set lead in the 2020 US open. Dominic Thiem ended up winning by coming back in the final 3 sets.
Today? He has put in the work consistently and has become unemotional and smooth. That last part is key. Before he had a temper/intensity that surrounded him. Not useful for long and drawn out battles since intensity/stress drain energy from the system.
How About Some Presidential Examples
Sounds oddly familiar to Trump!
Like him or not, think both sides can agree that Trump is also quite lucky (almost got shot, has had success in various businesses and was popular enough to be a reality TV personality).
“I am Not a Pro Athlete or Future President”
That doesn’t matter. Around 80% of millionaires are first generation. Statistically, you’re already in the right camp anyway (lesson one: spin everything as a positive)
Summarize the Commonalities
Lucky people do not spend time thinking. They spend time doing. Instead of wasting hours and hours ruminating about the past, they are busy doing something productive. Could be practicing a tennis serve, doing laundry, reading a book on manufacturing or testing a new AD. The key is doing something to maintain momentum
None of these people live in the past. If you watched the tennis match, it was clear he didn’t even remember the 2020 finals. Similarly, people like Trump just move onto the next item on the board. After the attempted shooting he was out playing golf. Didn’t dwell on it
Elon Musk is another great example of this. Spaceship/rocket blows up? Yep, instantly working. Not crying or thinking about what went wrong. Unemotional because it doesn’t help the ball move forward
With those big picture ones we can now work towards implementation on your end. We’ve written out several things that “lucky” people do on a daily basis.
Part 2: Actions that Create Luck
#1 Journals Create Luck
Mantras and manifestation get a lot of hate. Deservedly so. They are used incorrectly. In fact, if you’ve read us for a long time, you know that we actually believe in them. Just in a different way.
For decades now we have had a three sentence journal structure. Yes. Decades later we still do three sentences once per day. It takes less than a minute.
What is the main thing you’re trying to achieve? One sentence answer on what you did
What is the second most important thing you’re trying to achieve. One sentence answer on what you did
What is the primary personal life item you are working on? One sentence answer on what you did
It’s really that simple. Three sentences.
It gets difficult to write “want to start an online business - spent time researching” every single day for a month. You start to feel physically sick and that’s the point. Once you can fill in all three sentences with real actions, your anxiety goes down 90%.
Example Good One. 1) main goal is to scale an online business, started building second ad to test, 2) trying to reduce caffeine intake - exact amount of coffee and 3) trying to gain 5lbs of muscle - lifted for X minutes today.
Simple as that. If you fill it in like this, you already know the results are going to show up. The timeline is irrelevant “it takes as long as it takes”.
Most will laugh and say “only three things”. Yep. Most people cannot improve at more than three things at once. It is extremely difficult. Multi-tasking and trying to do it all just leads to poor performance.
#2 Forced New Paths Create Luck
Most people make the exact same trips every single day. They drive the same streets. They go to the same places at the exact same time +/- 15 mins.
This isn’t a good strategy for luck. If you are not meeting new people it is a lot harder to stumble upon new information. If you think about your lucky friend, the chances are extremely high that he/she operates just like this.
There is no real cost in randomizing part of your routine. Sometimes you lift at 10am, other times at 6pm. Instead of driving the same route to the restaurant, you take the scenic one. Or you bike to the coffee shop instead of driving. So on and so forth.
The reason why cities generate a lot of wealth is because the density of people. If you’re out consistently, you’ll have millions of micro-interactions which increases the surface area for luck to occur.
By varying the times, locations and paths to get there, you’re increasing the surface area at no real additional cost.
#3 If Emotions are Tied to Actions: Luck is a Default Result
This is probably the hardest one for people to do. The luckiest people are not worried about the result. Seriously. They are happiest and most thrilled when they are constantly making the right actions and know it.
Similar to brushing your teeth. You know that if you brush your teeth consistently and floss consistently the chances of having any real cavities is low. Like anything in life, there is always a chance but by doing the right thing, you know the results will be fine. Do you sit at home and worry about cavities? Nope, you are doing everything correctly. Applies to quite literally everything
This is how you should view ALL aspects of your life. If you are constantly working on your business for 6 hours a week, lifting for 1 hour a week and out meeting new people every Thursday and Saturday… Are you really worried about the end result? You know that the result is going to come eventually. Why waste time and energy worrying about it?
#4 Completely Fine With Embarrassment? Luck Shows Up
If you study lucky people closely, you’ll realize that they quickly laugh at themselves. If they make a comment that is clearly foolish, they’ll laugh about it later and admit it was terrible. They don’t get defensive and uptight. Instead they embrace the bad moment with laughter. They quite literally laugh in the face of adversity.
This is something you have to train. The human mind is based on herd mentality. For centuries we were taught that if you didn’t stay in the pack, you were doomed. Those days are long gone. In 2026, if you do what everyone else does, you’re doomed. This is largely due to huge political and technological influence. Since the majority end up in a bad situation, the consensus should be mocking you. Get used to public embarrassment, it is one of the rare signs that you’re actually on the right track.
If you haven’t been laughed at recently, you’re definitely not edgy enough. Yes. We’re serious.
#5 Weak Contacts Are Actually Lucky Contacts
Yes. We know, we know. The five people you talk to the most are a representation of who you are. True. That isn’t how luck works though.
Luck is largely derived on loose meetings that become large. If you’ve been in business for a long time, you know that your biggest supporters are silent and deeply disconnected from your primary social circle. In fact, your primary social circle rarely amounts to anything. They already know exactly what you do and why. Everyone they know already knows about you (majority just gossip).
Weak ties are different. If you go to a wide range of places in an erratic manner, you’ll develop 20, 30, 40 acquaintances. Then kaboom. One day you meet the right person you needed at the right time.
If you want a good signal amongst the noise, if people are constantly giving you tons of personal information it means they like you a lot more than you might imagine. Those same people will happily link you to the right contact if the stars align for what you’re trying to accomplish. Chances are actually lower that someone in your “top 5” end up being the missing link
Note: The jungle is living proof of this. Loose acquaintance type network and has spawned dozens of successful businesses over the past few years. If you’ve got something of value, it eventually lands on the right timeline.
#6 Something New Every Quarter - Lucky Acquaintances
Try to do something new at least once every quarter. This does not mean you will order a flat white instead of a latte. It means something legitimately new where you will be forced to meet new people.
If you have never learned basic dance, you’ll take 10 classes for one day a week. This guarantees a new acquaintance forms. If you already play tennis, you’ll join a completely new league for 10 weeks. So on and so forth.
This is a low risk, high quality way to increase your contact list.
From a business perspective it could be something simple as well. For a full quarter you’ll post on TikTok. There is basically no downside and the audience is different. If you were on TikTok already, then it might be X. Who knows. The point is to do something low risk, high asymmetric upside every three months. The downside is practically zero.
#7 Say Yes to First Meetings for Vast Majority
Some of you are beyond this. You’re already pretty big and have a rolodex. This doesn’t apply to you. If you’re under the age of 30 or so? Best to meet people from all walks of life.
This isn’t related to dating and you certainly wouldn’t meet someone who is blatantly trying to take advantage of you.
If you go to the local Equinox and meet someone who says they are hosting a party, you just go. The typical way this works? You go, meet someone else and that person ends up being the closer contact.
Now that you’ve read that sentence it should hit like a ton of bricks. Your closest friends were likely derived from that same formula. You went to some sort of event and ended up meeting a different person that stuck for years. Relying solely on work, school or the exact same 4-block radius isn’t a winning formula.
Summary
From this alone we’d wager that 99.99% are doing less than three of them. The journal alone is enormous.
We’d say that less than 1 out of 10,000 people will ever do it consistently. Most do it for a month and quit. If they can’t even write three sentences down for a month, the first real headache from WiFi money will put them 6-ft under.
Part 3: Actions that Destroy Luck
#1 Anxiety? Kills Luck
Anxiety and worry is just your body saying “you didn’t do enough work on your main project”. If you want a perfect example of this, just look at how you feel when you skip a workout. If you generally workout five days a week and skip four in a row, you know how terrible you feel. The split second you get into the gym and start, your mood improves.
This is how everything in your mind works. If you’re anxious about something, it means you need to do something productive to solve the problem. Ruminating/thinking is not going to displace actual action.
If you can sit down at 6pm or so and say “I did this” to fix the main issue i am trying to solve… the anxiety simply dies. If it’s 6pm and you say “I thought about this”, you will feel horrible. This is why it is critical to write out exactly what you will do to progress on the main objective.
#2 Having a Strict Timeline - Kills Luck
We give people the rough timeline because they always ask for it. Three years of eating glass. That is the average.
The people who fail? They expect year three to magically change them forever. Average does not mean guarantee.
The weird part about luck? If you go into it and say “I don’t care if it takes three years, five years or 100 years, i am going to get this done” you end up doing it faster than three years!
This type of mentality creates a constant work flow/process that makes success come faster. Instead of staring at the calendar waiting for the days to turn over, you’re optimizing your own work flow. Test ad, buy inventory, go through emails, check shipping, update website, check balances, break, start building next ad… so on and so forth. Your process gets more repetitions
#3 Constantly Looking at Other People? Kills Luck
Don’t recreate the wheel. You will look at what works, that’s the template and start grinding. Anything beyond that is an absurd waste of time.
If the industry you are in is growing 5% and you are up 10% it does not matter if someone else is up 15%. You take one single look 1x a quarter and see if they are doing something different. Unless it is massively different, go back to the same process you have. The difference is likely something uncontrollable (they landed a few more whale customers than you did, big whoop, part of probabilities)
Think about the typical NPC. They actually gossip and compare 24/7/365. Looking up addresses, asking about salaries/income directly. So on and so forth. This is a sure fire way to destroy luck. Envy is not conducive to luck
#4 Expecting More of Others Than Yourself - Worst Possible Form of Luck Destruction
This is the fastest way to kill all of your luck. Have higher standards for other people.
If around 80% of your decisions are good, you should not expect 100% hit rates from everyone else. No matter what.
We all know this internally. The people who grave dance and say “OMG HE WAS WRONG ABOUT THIS” are actually highlighting the opposite. It means that it is such a rare occurrence that it became a scandal.
Musk is a great example of this. People dunk on him for not hitting his exact timelines and being overly optimistic. Think about it though. Have you ever hired a contractor to fix your house and they hit the deadline? Yeah exactly. Life happens.
Try to zoom out and ask “could I actually do this better myself”, if the answer is yes then you have a right to be upset and learned a lesson in who to trust. If the answer is no, better to roll with the punches.
#5 Thinking Linearly vs. Exponentially - Kills your momentum
The big winners in life think exponentially. People who do not make it think linearly.
Over a five year span, your life is going to get better. Absurdly better. During that five year period? You will have horrific days/weeks. You will even have a full negative down year. It happens. Even billionaires have huge down years and stare down the barrel of bankruptcy. Expecting linear growth in your life is asinine.
Linear thinking also makes you quit. You lose momentum and once that is gone the clock restarts again. If you were working 40 hours a week on a project and it hits a snag (industry takes a hit), you are better off doing 30 hours a week and continuing vs. quitting for a “few months”. The key is to keep the momentum going even during the down periods.
If you can do this, everyone will notice. You survived the horrible year and are still consistent. That means a lot in a world where people hunt from new widget to new widget every 6-12 months.
As you scale up, you’ll learn the art of momentum. Just like a professional athlete who knows when to take it easy vs. hitting the redline, you’ll know when to keep it in 4th gear and when it’s time to hit 6th gear with the Turbo boost. The smart ones never turn the engine off, they just change gears to match the environment.
Summary
The consistent theme in luck destruction is: rigid, linear, comparisons and low self-awareness.
By being linear and rigid, surface area is reduced. By burning time with comparisons you simply lose time and attention.
All of these are common “deadly sins” for Lady Luck.
Put It All Together
Hopefully this was a good summary for you. You’ll notice that all of your lucky friends will hit the vast majority of these traits.
You don’t need to do more work. You need your brain to acknowledge that you did all the right work. After that you’re going to put yourself in a position to make hundreds/thousands/millions of loose connections until the right one crosses your inbox.
That is how it has worked for us. We’ve had months/years where we think absolutely nothing good will happen again (Hint: if you haven’t though about shutting down your company at least once, it is still early!).
Instead of sitting in that state, just keep grinding away. Next thing you know Lady Luck shows up. Could be a month, could be a couple years. Doesn’t matter, she’s showing up and you’ll laugh at the absurdity (always out of the blue)
Disclaimer: None of this is to be deemed legal or financial advice of any kind. These are *opinions* written by an anonymous group of Ex-Wall Street Tech Bankers and software engineers who moved into affiliate marketing and e-commerce.
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