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Jungle Social Media Plan and $4M+ Rev Rate Already
Level 1 - NGMI
Welcome Avatar! For those unaware, the BowTied Jungle hit over $3M in annual revs only a month ago and this has surprisingly ballooned to $4M. For now we’re not going to do a mass update and these figures do not include anything we’re making since we’re in charge of effectively growing the audience. In short, a jacked cartoon Oxis still number one but there are a couple of people we missed in the original post that are already at $50-100K a year.
Add to that some growth due to good holiday sales and you get the big picture.
Part 1: Social Media History
For those that watched us in 2021, we visibly failed with everything video. There is no debate here. The only success on the video side was really some adhoc work with BowTiedTamarin and BowTiedTurkey (Find them here)
We then started messing with Instagram since we have an enormous amount of data on various cities that are simply too detailed to replicate. In addition, we have a lot of information on Museums and using them to understand your unconscious (only 0.1% of population will ever understand that one!)
Failing Publicly: As mentioned it failed. The cost of production was high, the revenue base is no where near where it needs to be for video scaling. We don’t fight reality.
In fact, this was a humbling experience and showed us that if people know you on Twitter they unlikely heard of you at all if you’re on a different platform. The good news? That means tons of runway/growth is left.
Onto IG: We see an opening here now. We’ve figured out how to do the museum and city information in a way that can’t be copied. In addition, we’ve finally cracked the *BASICS* of IG reels. This is important because we found a way to do it without losing too much money. While we’re in the red on anything created for IG, the amount of losses is minimal and worth the risk since we need to diversify social media avenues if this Digital Country is going to succeed. Can’t be a successful digital country if your only source of traffic is the Bird App.
Video Items: The most engaging videos were done by a professional Marketing team. The team is Weiss Marketing. (Website Link) and (Instagram Link). By following that link you can figure out which ones they made (although it is quite obvious.
Weiss marketing helped grow Dan Koe from 250k to 1m+ followers in 5 weeks, organic with our videos & his words.
Weiss marketing creates videos that stand out & help drive growth that converts your audience to customers
Considering the firm has worked with the NFL and more, you can imagine it is high quality and high-end. The company is likely best for someone looking to go mainstream. If you’re at 50 followers this isn’t for you. If you have a brand with say 50-100K followers, this is likely the team to go to for short form video.
Part 2: Social Plan
Okay, we can’t afford a major marketer of this size (as usual being realistic). Instead, we’re going to invest into creating our own basic short form items. The theory here is that if we can grow from a low starting point to 50-100K we can have a lot more options: 1) we can begin helping other people go from zero to 50K - a new wifi biz, 2) we can go ahead and hire someone major like Weiss to scale - if we see breakeven math and 3) we can use the reels to build some basic traffic on YouTube/TikTok to keep the accounts “warm” until we figure those platforms out.
Twitter is the main source due to follower count. The Algorithm has recently become a complete mess so we’re hesitant to invest more time there. We have that down pat pretty well.
Instagram, historically known for photos but now is trying to emphasize reels. This means there is a gap in the algo we can take advantage with by doing 33% reels and 66% photos. If you look at our IG the last 15 posts you’ll see the exact same trend: art/meme, travel, reel. This makes it real simple to check up on since its three items every day
TikTok, our initial glance is the users are not our target audience. Based on how bad the info is and how people fall for obvious scams, it suggests the typical user doesn’t make $100K let alone the average reader here who is at $300K or so
YouTube, shorts are perfectly fine for keeping it warm. The payout on the views has collapsed on Long-form and the cost of making those videos is simply too high. Good way to keep it warm without having to come up with a strategy yet though
Other - for sales people, Linked-in needs to be solved
Assuming we can get to around 50K people on IG, we’ll be in good shape. We’ll add the City guides as PDFs on the paid stack which will create a different form of interest. We’re already covering so much that BTB is likely set up to become more of a “finance/lifestyle” community versus just crypto/tech/WiFi money.
This is good because it means we probably have to hire someone new if this works by end of year.
Part 3: Stages of Scaling
Fortunately, we do have some organic experience with social media. Generally speaking, what works at 100 followers will not work at 25K followers and will not work past 100K.
Therefore, we have to be realistic about what the set up is. Twitter is good to go, fast information. IG and YouTube are in the mid-thousands and we’d bet IG will go the fastest to 10K+.
After enough testing (the last 3 months of research), we’re pretty confident IG can get to 50K+ relatively quickly. At that point it is big enough to be “blend in” so if new people follow it, it’s not something insane or crazy.
Some Observations: If you’re doing E-com, then IG is certainly a place to focus. Assuming Gator/Fawn do well, they should focus on scaling that out as well. If someone is more into sales, they should try to crack linked-in. If someone is more into arts/crafts then Pinterest is likely a better angle.
Instead of focusing on who has the most users, you should be focusing on where your *target* hangs out.
Despite the treasure trove of information outthere, people still think in terms of followers/users which is absolutely insane. The worst possible metric is followers/users. The only metric that matters is conversions.
The good news out of all this? People are going to be far, far behind focusing on followers even if they have a 0:01 view rate and 99.7% bounce rate and 0.000001% conversion rate. Always choose the person with 40K followers but a 4% conversion rate over that nonsense.
Part 4: 2023 Plan in Motion
There you have it. Jungle revenue growth is going up which is a great sign. We can’t stress enough that media expansion is a HUGE hurdle. We’ll do our best to solve IG and it’s looking good.
The other item is that we can sell more stuff via Troll Tuesday on Instagram vs. Twitter. We’ve noticed many people are scared to participate in the giveaways. This makes absolutely no sense to us, but that’s what the data is showing. If someone has a good product for Troll Tuesday then you know how to find us.
Onward and upward. We’ll be expecting you in 2035.
Disclaimer: None of this is to be deemed legal or financial advice of any kind. These are *opinions* written by an anonymous group of Ex-Wall Street Tech Bankers and software engineers who moved into affiliate marketing and e-commerce. We’re an advisor for Synapse Protocol 2022-2024E.
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Social Media: Check out our Instagram in case we get banned for lifestyle type content and Reels related to improvement. Twitter will be for money. At 20,000+ instagram follows we will publish some city guides ranking each region we’ve been to