Think if you spin-off a different BowTied Account on LinkedIn which links back to this Substack as a funnel, you might be able to get LinkedIn solved.
Main message "build side biz, quit job" won't work due to ppl. being employed and their boss seeing their engagements. Will lead to no engagement on posts.
So basically take specific skill you're good at (i.e. macro) and just post that niche content on there. Lots of different formats possible, reach is good as well.
Then LinkedIn might work.
Could also be another BowTied doing the legwork (i.e. SalesGuy) as top of funnel & if someone is truly interested, they will sign-up for substack or whatever - boom link back to BTB for the rest.
Also, might be stupid but:
I think CringedIn has biggest potential for growth for BTB due to high concentration of skilled workers. Even CEOs have to cringe-post regularly due to it's importance in B2B etc.
Linkedin has a strict policy against impersonation & anonymous account. There's a reason BTSG is not on Linkedin. read the TOS. A bowtied account would be insta banned as soon as it gains traction
Fake name, AI profile pic, get Sales Nav subscription.
They'll make you verify with passport after too many unanswered connection requests, photoshop it and send it in. They won't ban you if you pay + look legitimate - indian guys are doing the verification.
Don't spam ppl with messages, just ask for connections. Easy peasy. Setting this up for a side biz atm.
Content wouldn't even have to be cringe. There's two types of content on LinkedIn:
1) Cringe ppl. going for views -> no conversions.
Typically fake stories about a dog being the interviewer and offering a job after feeding the dog a day before on the street, or posting pictures of themselves crying etc. Sure, you'll get views and a few conversions but loss of trust & respect backdoor. Lots of ppl will make fun of you.
2) Authority value content -> high conversions
Typically actionable content with unique perspectives. This is the type of content which won't go "viral" but will lead to huge amount of trust building + conversions of decision makers / high IQ types. Think BTB would excel here.
If you do 2) with humor you'll get an engagement maschine. Basically - if you can replicate TikTok entertainment style with learning on LinkedIn, you've solved the algo.
Downside:
Harder to start as anon. Fake profile etc. will take a few weeks to get going. First would need to have around 500+ connections before doing content.
Upside:
If done right, huge reach + high overlap of relevant demographic.
buddy of mine told me the other day you could find good video editors on upwork from the Philippines. They could easily turn text into videos using stock images
You can republish the original WSPB articles and get a ton of traffic that way as they’d rank for a ton of high intent keywords ? This would create a great funnel for intro to your content
Great post. Any advice on how to grow an audience on Twitter? Ive been looking for substack articles from the Jungle on the topic and even read some sections of Efficiency again to find something. Coming up short in my search - only normie guru nonsense. Looking to read about solid strategies and then put them into practice in my own style.
Target is AI/ML crowd. Still actively looking for product with margins to sell around that. In short-term will build out a service based/consulting business for architecting ML/AI systems for small-medium sized businesses. Not scalable, efficient, and not really something that makes money in sleep (second job but autonomy) so not optimal. But need to start somewhere.
Troll Tuesdays - Why do you think that people didn't want to participate? People likely didn't want to participate because we are trained to spectate. Doom scrolling, facebook, IG, blue bird, etc. Where are the participators? Who is ready to take the bull by the horns (pun intended)?
One former President of the United States said:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
Keep iterating, keep putting out quality content. Stay thirsty, and stay homeless my friends. Back to the tent!
If your referring to the YouTube Channel as a fail, I think the main drawback was the AI/computer voice.
Yeah thats true but its also a time issue
Think if you spin-off a different BowTied Account on LinkedIn which links back to this Substack as a funnel, you might be able to get LinkedIn solved.
Main message "build side biz, quit job" won't work due to ppl. being employed and their boss seeing their engagements. Will lead to no engagement on posts.
So basically take specific skill you're good at (i.e. macro) and just post that niche content on there. Lots of different formats possible, reach is good as well.
Then LinkedIn might work.
Could also be another BowTied doing the legwork (i.e. SalesGuy) as top of funnel & if someone is truly interested, they will sign-up for substack or whatever - boom link back to BTB for the rest.
Also, might be stupid but:
I think CringedIn has biggest potential for growth for BTB due to high concentration of skilled workers. Even CEOs have to cringe-post regularly due to it's importance in B2B etc.
Linkedin has a strict policy against impersonation & anonymous account. There's a reason BTSG is not on Linkedin. read the TOS. A bowtied account would be insta banned as soon as it gains traction
don't be a midwit.
Fake name, AI profile pic, get Sales Nav subscription.
They'll make you verify with passport after too many unanswered connection requests, photoshop it and send it in. They won't ban you if you pay + look legitimate - indian guys are doing the verification.
Don't spam ppl with messages, just ask for connections. Easy peasy. Setting this up for a side biz atm.
adding here:
Content wouldn't even have to be cringe. There's two types of content on LinkedIn:
1) Cringe ppl. going for views -> no conversions.
Typically fake stories about a dog being the interviewer and offering a job after feeding the dog a day before on the street, or posting pictures of themselves crying etc. Sure, you'll get views and a few conversions but loss of trust & respect backdoor. Lots of ppl will make fun of you.
2) Authority value content -> high conversions
Typically actionable content with unique perspectives. This is the type of content which won't go "viral" but will lead to huge amount of trust building + conversions of decision makers / high IQ types. Think BTB would excel here.
If you do 2) with humor you'll get an engagement maschine. Basically - if you can replicate TikTok entertainment style with learning on LinkedIn, you've solved the algo.
Downside:
Harder to start as anon. Fake profile etc. will take a few weeks to get going. First would need to have around 500+ connections before doing content.
Upside:
If done right, huge reach + high overlap of relevant demographic.
quickly realized that my audience was not on Twitter as much as they were on IG/tiktok, looking forward to seeing you grow more on IG!
Makes sense
Just changed my Substack name to BowTiedCrypto. Welcome to the Jungle. We've got fun and games.
Oh my God
Jump
Welcome to the jungle, we got fun and games
We got everything you want, honey, we know the names
We are the people that can find whatever you may need
If you got the money, honey, we got your disease
In the jungle, welcome to the jungle
Watch it bring you to your shun-n-n-n-n-n-n-n-n-n-n-n, knees, knees
Mwah, ah, I wanna watch you bleed
Welcome to the jungle, we take it day by day
If you want it you're going to bleed, but it's the price you pay
And you're a very sexy girl, it's very hard to please
You can taste the bright lights, but you won't get there for free
In the jungle, welcome to the jungle
Feel my, my, my, my serpentine
Oh, ah, I wanna hear you scream
Moaning
Welcome to the jungle, it gets worse here everyday
You learn to live like an animal in the jungle where we play
If you got a hunger for what you see, you'll take it eventually
You can have anything you want, but you better not take it from me
In the jungle, welcome to the jungle
Watch it bring you to your shun-n-n-n-n-n-n-n-n-n-n-n, knees, knees
Mwah, I wanna watch you bleed
And when you're high, you never
Ever want to come down
So down, so down, so down, yeah
You know where you are?
You're in the jungle, baby
You're gonna die
In the jungle, welcome to the jungle
Watch it bring you to your shun-n-n-n-n-n-n-n-n-n-n-n, knees, knees
In the jungle, welcome to the jungle
Feel my, oh my, my, my serpentine
Jungle, welcome to the jungle
Watch it bring you to your shun-n-n-n-n-n-n-n-n-n-n-n, knees, knees
In the jungle, welcome to the jungle
Watch it bring you to your, it's going to bring you down, huh
Good bits abound in this one - thanks, gave me a lot to chew on. Have a great week!
Consider making your city posts reels - exactly the same as currently except the still image is on a reel.
Likely too costly, would simply replace a reel there
buddy of mine told me the other day you could find good video editors on upwork from the Philippines. They could easily turn text into videos using stock images
Do you use social media management tools/software or just vanilla apps? if so, any niche tools worth checking out? Enjoying IG content so far
You can republish the original WSPB articles and get a ton of traffic that way as they’d rank for a ton of high intent keywords ? This would create a great funnel for intro to your content
That doesn't matter for us we're already way up there on search
Great post. Any advice on how to grow an audience on Twitter? Ive been looking for substack articles from the Jungle on the topic and even read some sections of Efficiency again to find something. Coming up short in my search - only normie guru nonsense. Looking to read about solid strategies and then put them into practice in my own style.
Not able to help without knowing what your niche/product is
There is no "strategy" without knowing what your product/service is
Target is AI/ML crowd. Still actively looking for product with margins to sell around that. In short-term will build out a service based/consulting business for architecting ML/AI systems for small-medium sized businesses. Not scalable, efficient, and not really something that makes money in sleep (second job but autonomy) so not optimal. But need to start somewhere.
Not sure where all the AI ML people congregate but pretty simple
1) post valuable info on AI/ML forums
2) get list of AI/ML people on Twitter (repeat)
3) have content plan for AI/ML likely short form video
Rinse and repeat . If no one cares about what you have to say it won't grow, if they do it'll start popping up on our feed and should grow fast.
What's a good strategy to determine topics to write about on Twitter account?
It's the same formula as listed, just need to choose a niche where you're a true expert so you can grow fast.
If you're not an expert in it, will never work
As well as the format that would work best for the niche.
This is definitely equal opportunity, unequal results. Thank you for the steps and the response. I appreciate it.
How do you participate on Troll Tuesday? is there a telegram instagram group I am not aware of?
No you just message us with your product thats it
And then? where can I see which products are you promoting?
Every Tuesday on twitter thats it
"...what works at 100 followers will not work at 25K followers and will not work past 100K."
can you guys elaborate on this in the future? Thanks for all you do.
Troll Tuesdays - Why do you think that people didn't want to participate? People likely didn't want to participate because we are trained to spectate. Doom scrolling, facebook, IG, blue bird, etc. Where are the participators? Who is ready to take the bull by the horns (pun intended)?
One former President of the United States said:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
Keep iterating, keep putting out quality content. Stay thirsty, and stay homeless my friends. Back to the tent!
Really wish all of Jungle would consider GAB, where free speech -- and my what a jungle it is -- reigns.
Roughly how long did it take to hit the first 5K followers on Instagram? Did you use paid advertising at all or was the growth all organic?